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branding

PROJECT FORM

We are thrilled to be considered for your next project. Our priority is to create a brand and identity that achieves your strategic goals, while at the same time communicating what makes you or your company unique, special, and different. Please fill out the questions below with as much detail as possible. Take the time to thoughtfully answer the questionnaire as this information will be the foundation and creation point for your brand identity.

For your convenience, we’ve included a digital download of the branding project form below.

So… WHAT IS A BRAND?

 

 

Your brand is your customers’ perception of your company, including your products or services and your culture. It’s their gut feeling about what you do and ultimately shapes why they either love or dislike you. Why do they think you’re different? How do they describe you to friends? Why do they (or don’t they) support you? This messaging manifests through many touch points, but most importantly, your identity, strategy, digital experience, and marketing.

PART 1 - GENERAL INFORMATION

LET's GET STARTED.

Do you have a head office or multiple locations?
Please share your social media handles.



PART 2 - ABOUT YOUR BUSINESS

TELL US ABOUT YOURSELF

Please tell us about the range of work you do, the products you sell, the services you offer, or the content you create.
If applicable: Is there a unique story behind your business, business name or logo?
Share your vision with us.
There are some words that many businesses like to use to describe themselves, “professional,” “ethical,” “trusted” and “quality” being some of the most common. While there’s nothing wrong with these concepts, they shouldn’t have to be said. Of course, you should run your business ethically. But this idea doesn’t help you stand out from other companies. Strive to stand for something that’s unique to your business—something that truly differentiates you from your competition. Try to write 15-25 and narrow it down from there.
This allows us to better understand your market and competition. We want to make sure to steer away from a visual identity that is too similar to theirs. You have a unique brand, and we want to make sure we stay true to that.
Digital or print ads, email marketing, social media, blogging, events, word of mouth, etc.
Facebook, Instagram, Pinterest, etc.



PART 3 - YOUR CUSTOMERS

WHO ARE THEY? WHAT DO THEY DO?

Interests, age, income level, occupation, etc.



PART 4 - THE IDENTIY

LET'S TALK NITTY GRITTY

This is the rule book for your logo, brand and identity systems. To put it another way, it’s a reference tool that helps maintain consistency in what a brand looks, feels and sounds like.



PART 5 - THE PROJECT

TIMELINES, DOLLARS AND CENTS

(For example: product launches, store openings, seasonal, etc.)
(Please provide a price range/budget cap)



PART 6 - OVER TO YOU