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// CASE STUDY

 Yardsale Yeti

shot ski company

 

Yardsale yeti

BRING the mountain lifestyle home, CREATE SHAREABLE MOMENTS WITH FRIENDS and MAKE PARTYING MORE FUN.

THE TEAM BEHIND YARDSALE YETI HAD APPROACHED PARK CREATIVE TO HELP CREATE AND LAUNCH THEIR NEW BUSINESS IDEA BUILT AROUND THE SHOT SKI. WITH OUR STAFF’S PASSION FOR WINTER SPORTS AND OUTDOOR CULTURE IT WAS A PERFECT FIT. WE QUICKLY UNDERSTOOD THE MARKET, TARGET CUSTOMER AND HOW TO POSITION THE BRAND WITHIN THE SKI/SNOW COMMUNITY.

FROM THE START WE KNEW THE PRODUCT AND BRAND HAD TO BE FUN. WE CREATED A NAME BASED THE TERMINOLOGY OF TWO SLANG SKI TERMS: YARDSALE + YETI. A YARDSALE IS WHEN A SKIER CRASHES AND LOSES EVERYTHING ON THE SLOPES (JACKET, SKIS, POLES, GOGGLES, BEANIE, AND GLOVES) AND WHEN THIS HAPPENS EVERYTHING IS USUALLY SCATTERED ALL OVER THE HILL – MIMICKING JUST THAT - A YARDSALE. YETI, OR MORE COMMONLY KNOWN AS THE ABOMINABLE SNOWMAN/BIG FOOT WAS THE END CAP WE WERE LOOKING FOR AND ULTIMATELY THE INSPIRATION BEHIND THE LOGO.

AFTER OUR NAME - YARDSALE YETI - WAS DETERMINED, WE WENT ON TO DESIGN THE VISUAL IDENTITY, BRAND DIRECTION, SOURCING OF THE PRODUCT, PRODUCT DESIGN, PACKAGING, AMAZON INTEGRATION AND WEBSITE DESIGN AND BUILD.

SINCE YARDSALE YETI’S LAUNCH, IT HAS EMERGED AS THE GO-TO SHOT SKI IN THE CANADIAN MARKET AND ON AMAZON.CA. #KEEPYOURTIPSUP

CLIENT:

YARDSALE YETI

SERVICES:

BRANDING, LOGOS, WEB DESIGN, SOURCING, PRODUCT DESIGN, PACKAGING, AMAZON INTEGRATION

 
 
 
 

 

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