Charlotte Tilbury

Inside Charlotte Tilbury's Mesmerizing Airbrush Flawless Lip Blur Pop-Up

To launch the much-anticipated Airbrush Flawless Lip Blur in Canada, The Queen of Glow: Charlotte Tilbury, turned to Park Creative Studio for help building an immersive brand experience at 8 Sephora stores.

Our mission? Achieve 3 objectives:

1. Immerse customers in the vibrant, rose-gold-bright-light world of Charlotte Tilbury.
2. Introduce them to the magic of the new Lip Blur collection.
3. Enhance brand awareness and turbocharge sales through an engaging and self-driving pop-up space.

The pop-up featured Hollywood-style vanity tables, striking images of Bella Hadid, large 3D product displays, and a highly custom wing infinity mirror reflecting the Lip Blur shades. It was everything you’d expect from Charlotte Tilbury and more.

The final outcome was a pop-up shop that proved to be a major success at Sephora. It perfectly embodied the brand, resulting in increased sales for Lip Blur and setting a new (rose) gold standard for retail activations in the beauty industry.