The Rolling Stones

Marketing one of the most famous brand identities on the planet

They need no introduction.

When The Rolling Stones announced their single Canadian show on their No Filter Tour, we channeled Mick Jagger’s ambition to create a guerilla-marketing campaign in the Greater Toronto Area.

With only one week of creative execution to drive awareness and ticket sales, we designed a campaign that maximized exposure in a big, mobile and Instagrammable way. Strategically targeted areas got rock-and-rolled with life-size 3D displays of the iconic Rolling Stones lips with #stonesnofilter driving social.

The campaign received over 120 million impressions, appeared on national news and entertainment stations across Canada, and trended daily on social media for over a week. Can you tell we’re big fans? 

 

Services

Concept Development
Strategy
Product Design & Build
Projection Mapping
Experiential Marketing

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