Armani

Unlock Your Holiday Wishes: The Gift House at Holt Renfrew

Welcome to The Armani Gift House, a magical pop-up at Holt Renfrew Yorkdale in Toronto, redefining holiday shopping with a one-of-a-kind brand and gifting experience.

In collaboration with Armani Beauty, Park Creative Studio was tasked to design and build a luxurious retail outpost inspired by the world's finest hotels.

Our goal? Transcend traditional retail by infusing the essence of a 5-star hotel into every detail. The Armani Gift House is more than a store; it's an immersive brand journey, carefully curated to nurture a lasting connection between guests and Armani Beauty.

Experiences & Services:

  • Lobby: Immerse yourself in the exclusive aroma of the Armani Privé fragrance, setting the stage for a luxurious exploration.

  • Product Bar: Discover the full menu of Armani Beauty's skincare and makeup offerings amidst the ambiance of our holiday campaign video.

  • Vintage Elevator: Capture nostalgic moments with loved ones in the vintage elevator photo booth, creating shareable memories that ignite excitement on social media.

  • Beauty Stations: Armani's experts craft personalized makeovers and offer skincare advice, ensuring you find the perfect holiday look.

  • Interactive Gaming Area: Spin-to-win on the digital touchscreen and unlock exclusive prizes for guests using a physical gold Giorgio Armani key, adding an exciting dimension to the shopping experience.

  • Crema Nera & Privé Discovery Areas: Explore Armani's most prestigious product lines—the perfect gift for someone truly special on your list.

  • Gift-Wrapping Station: Elevate your purchase with the art of presentation, turning each purchase into a masterpiece.

The end result? The Armani Gift House garnered global acclaim, establishing itself as a must-visit retail destination for a luxurious holiday shopping experience.

Grab a key from the front desk and unlock your holiday wishes this holiday season! 🔑


 

Services

Global Concept Adaptation
Brand Strategy
Environmental Design
Production
Project Management
Installation

The Gift House Project.

From Concept to Creation

 Phase 1


• Project Overview

• Brand Discovery/Research

• Narrative Planning

• Brand Strategy

Phase 2


• Ideation/Concept Creation

• Environmental, Fixture, & Graphic Design

• 3D Renderings

• Engineering/Technical Drawings

 Phase 3


• Project Management

• Production

• Installation/Removal

• Launch & Manage

Photo Gallery:

 

 

 Related Projects

Dior - Riviera
Dior’s ‘Dioriviera’ French Riviera-inspired pop-up at Holt Renfrew

YSL - MYSLF
A luxury outpost for MYSLF, the new masculine fragrance by YSL

Interested in starting a brand experience project with us?

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