Dioriviera

Dior’s ‘Dioriviera’ French Riviera-inspired pop-up at Holt Renfrew

Discover the French Riviera state of mind at Holt Renfrew's Dioriviera pop-up.

A vibrant tribute to Christian Dior's love of the Mediterranean that beautifully blends sun-kissed beauty and vacation delight.

Situated at the exclusive entrance of Holt Renfrew Yorkdale, the luxurious Dior outpost featured a prominent 360-degree, fully shoppable, "Dioriviera" wooden capsule that showcased the brand’s private fragrance collection, LCP—La Collection Privée, alongside additional summer-inspired Dior skincare, makeup, and fragrance products. The space was adorned with natural materials and coastal shades, accented by the iconic Dior Toile de Jouy pattern in cream, white, and blue—which captures the essence of pristine white beaches and sparkling clear waters. To add a touch of magic, life-sized fixtures of the giraffes and tigers were lifted from the toile de jouy fabric to create picture-perfect moments with guests that amaze.

The Dioriviera pop-up was retail reimagined. French decor meets tropical paradise. An immersive brand experience that transported retail shoppers to the dreamy South of France, making it a must-visit this summer.

#Dioriviera #AuRevoir! 👋