NARS
Experience the Afterglow: A pop-up and new collection at Sephora
Nars Cosmetics, founded by the talented French makeup artist and photographer François Nars in 1994, is a high-fashion, high-style, and forward-thinking beauty brand.
To enhance the visibility of their latest product collection: Afterglow, Nars Cosmetics partnered with Park Creative Studio to design and build an immersive month-long retail pop-up at 8 Sephora locations across Canada.
Our task? Showcase the new Afterglow Collection while staying true to the brand's core values of high-fashion, high-style, and forward-thinking.
At the heart of the brand experience was a stunning rotating table, surrounded by beautiful imagery and large 3D factices, captivating customers and instantly inviting them in to explore the radiant product range with the help of professional brand ambassadors.
The campaign's success further solidified Nars Cosmetics' position as a leading beauty brand in the Canadian market, demonstrating the magic of creative retail brand experiences.
Services
Concept Adaptation
Brand Strategy
Environmental Design
Fabrication
Project Management
Installation
The Process:
From Concept To Creation
📍 SEPHORA, TORONTO EATON CENTRE.
Step 1
Discovery, planning, and brand strategy.
Step 2
Concept creation, design, and detailed 3d renderings.
Step 3
Full-scale construction and installation.
Related Projects
Yves Saint Laurent
A futuristic and immersive retail experience for YSL Beauty
Too Faced Cosmetics
An Instagram-worthy garden-themed retail pop-up