NARS

Find Your Light: The Light Reflecting Collection Pop-Up at Sephora

NARS, renowned for its rule-breaking ethos, image-making prowess, and desire for risk-taking, illuminated the beauty landscape with its transcendent pop-up at Sephora, unveiling the much-anticipated Light Reflecting Collection.

Partnering with Park Creative Studio, NARS orchestrated a multi-city takeover, transforming 8 Sephora locations across Canada into luminous showcases of sophistication.

Each pop-up spotlighted the brand's commitment to innovation, seamlessly integrating its revolutionary makeup-skincare hybrids with cutting-edge light-reflecting technologies. From the sleek Light Reflecting Foundation to the coveted Radiant Creamy Concealer, every product became a pivotal part of the immersive experience, inviting guests to uncover their true radiance.

The pop-up’s impact was undeniable: the Light Reflecting campaign enhanced NARS' brand status and sparked a surge of consumer engagement and sales. Beauty enthusiasts were captivated by the immersive experience, flocking to the Sephora x NARS activation, which stands as a shining example of impactful brand storytelling and retail marketing.