Sephora

It’s a Marshmallow World: Puff Love Holiday Pop-Up

Imagine a space where friendly shapes embrace playful textures, creating the cozy feeling of a warm holiday hug.

Welcome to Sephora's puff love holiday pop-up, a magical world where optimism, warmth, and tactile joy come together in a symphony of enchantment!

Puff Love is not just about what meets the eye; it's an immersive brand experience that invites you to touch, feel, and connect with the holiday spirit in a whole new way. All of this is wrapped up under the cover of an oversized gift box, symbolizing the joy of gift gifting.

Inside this whimsical space, shoppers discover larger-than-life puffy Sephora icons – lipsticks, skincare, and fragrance bottles dancing among velvety trees, showcasing multi-branded gift sets for a quick and easy holiday shopping experience. Each location offered a fun selfie moment, where Sephora ambassadors took Polaroid photos that put the shoppers (literally) inside a giant gift box, letting you immerse yourself in the experience, take a piece of the magic home, and share it on social media.

The final result? Everywhere you turn, the pop-up's playfulness sparks a desire to reach out, touch, discover new products, and be part of Sephora's reimagined holiday magic.