Van Cleef & Arpels

Spring Animation: Blooms at Yorkdale

Van Cleef & Arpels, the esteemed Parisian luxury jeweller, has unveiled its latest retail animation at Yorkdale in Toronto, Canada.

Step into Spring and immerse yourself in a vibrant garden where the enchanting Frivole® collection takes center stage amidst a symphony of colour and creativity.

Positioned on the most prominent corner of the mall alongside other prestigious Richemont luxury brands, this location has undergone a stunning transformation into a sprawling floral canvas courtesy of acclaimed French artist Alexandre Benjamin Navet. Navet's distinctive style is marked by a blend of naivety and refined perspective, a childlike Crayola-scribble utopia balanced by a fine-tuned sense of scale, proportion, and adult perspective, all serving as the perfect backdrop for the poetic showcase of the brand’s Frivole® collection.

Tasked with adapting the global campaign for the Canadian market, Park meticulously replicated Navet’s artwork while orchestrating the design, construction, and execution of the Spring animation to amplify and coincide with the global launch. The result? A mesmerizing retail facade adorned with eight custom window displays where slender handmade flowers delicately intertwine alongside elegant gold and diamond creations. Inside, the VIP and showroom spaces are decorated with floral artwork and garden fixtures, inviting shoppers to delve deeper into this enchanting world.

Throughout the Spring, shoppers can wander amongst Van Cleef & Arpels x Alexandre Benjamin Navet's vibrant garden and experience the whimsical allure of the Frivole® collection firsthand.